Hey {{First Name}},

Quick question:

Are you overpaying for Klaviyo?

Two days after onboarding a top oral care brand, we were able to cut $5,000/month from their Klaviyo bill.

We’ve audited a lot of Klaviyo accounts over the last year, and this is one of the most common (and expensive) issues we see.

As brands scale, they usually assume:

“This is just what Klaviyo costs at our size.”

Most of the time, that’s not true.

The real issue: Klaviyo billing gets messy as you scale

Inactive profiles quietly pile up.
Billing settings get overlooked.
And accounts aren’t set up to automatically protect spend.

Once your list grows into the hundreds of thousands (or millions), it becomes very easy to overpay by thousands every month without realizing it.

We regularly see:

  • Large brands overspending $5k–$15k/month

  • Smaller brands still saving thousands or TENS of thousands per year

Not because they’re doing email wrong, but because their account was never audited and set up properly.

What we do instead (and what I walk through in the video)

I just published a YouTube video breaking down the exact Klaviyo billing audit we use for new clients to find and fix this overspending issue in under 15 minutes.

WATCH THE VIDEO HERE

In the video, I cover:

  • The difference between Klaviyo’s old vs. new billing models (profiles vs. monthly sends)

  • The three billing settings you should check today:

  • A live example where a brand cut $5k/month from their Klaviyo bill

This isn’t about sending fewer emails.
It’s about paying for what actually drives revenue.

Watch the walkthrough here

If you want me to cover the exact system we use to cut dead weight from our clients email list on autopilot, reply to this email and let me know.

– Anthony

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