Hey {{First Name}}, Anthony from The Retention Report.
Not testing your signup form can quietly cost you thousands of subscribers per year, and in some cases, hundreds of thousands of dollars over time.
…and it’s not because teams aren’t trying.
It’s because most brands don’t have a clear system for testing what actually moves the needle.
Today, I’m breaking down the EXACT framework we use to test signup forms in a structured way, so you know what to test first, what to ignore, and how to tell if something actually worked.
At the end, you’ll get access to the dashboard and sheet we use internally to run these tests without guessing.
What this framework actually solves
Every signup form should optimize for one primary goal:
More total signups
Higher-quality subscribers
Or more revenue from new subscribers
This framework forces you to decide:
What you’re optimizing for (what is the CORE constraint, not only)
What to test first (big swings, not tiny tweaks)
And how to tell if a test actually won
It’s designed to help you feel confident that you’re not leaving easy email growth on the table.
What gets tested (high level)
Without going deep into the weeds, the framework walks through some of the highest leverage tests you cna run on a popup form, but deeper than that, it shows you how to TRULY judge “winners” based on signups, revenue, and subscriber quality.
The goal isn’t to test forever.
It’s to reach a point where you can say:
“This is the highest-performing signup form for our brand right now.”
Watch the walkthrough (sheet included)
I recorded a short video walking through the framework and how we actually use it inside client accounts.
The Google Sheet is linked directly in the video so you can copy it and use it yourself.
👉 Watch the walkthrough here:
https://www.loom.com/share/6e0b535d437748dcadb9c8b423aaff68
Happy testing ;)
If you want me to go deeper on any specific test (offers, timing, zero-party data, SMS, etc.), click HERE to send me a question, and I’ll send a reply in the next few hours.
– Anthony
P.S. If you want help applying this to your email program, you can book a call here → choose.transparentdigital.agency