Retention marketing newsletter focused on email/SMS/direct mail strategies for e-commerce brands.
May 1, 2026
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1 min read
One little footer link that lets fans take a break instead of leaving forever.
Apr 29, 2026
3 min read
Three easy ways to scale email revenue with existing campaigns.
Apr 27, 2026
2 min read
One email that accelerates LTV and trains inbox providers to put your emails first
Apr 24, 2026
4 min read
Need some email inspo? Here are some recent emails worth swiping ⤵️
Apr 22, 2026
The "experiment email" framework that keeps customers engaged between purchases
Apr 20, 2026
The product isn't revolutionary. The positioning is.
Apr 17, 2026
6 min read
How this apparel brand went from a 54 deliverability score to 127% email revenue growth in 9 months
Apr 15, 2026
5 min read
What to look for before you're six months in and $30K deep
Apr 13, 2026
Valuable customers are unsubscribing right after they order. Here's why.
Apr 10, 2026
Most DTC brands send the same five emails on repeat. These brands didn't.
Apr 8, 2026
7 min read
Six checks. 60 minutes. Do this once a month...
Apr 6, 2026
Make sure your brand isn't making this common email collection conflict.
Apr 3, 2026
Here's the exact email segmentation structure we use and why simplicity consistently wins.
Apr 1, 2026
One setting. Same exact email. Primary inbox every single time.
Mar 30, 2026
While non-subscription revenue dropped 13.8%, subscription AOV grew 3.5x faster in the same period. Here's the flow behind it.
Mar 27, 2026
Stop wasting time and start improving your email marketing system.
Mar 25, 2026
64,000 subscribers. 33,000 engaged. Almost identical revenue. The math should terrify you.
Mar 23, 2026
Before you ignore or suppress unengaged profiles, there's a segment + sequence that wins a chunk of them back, without touching your deliverability or affecting campaign performance.
Mar 20, 2026
Why your top product deserves its own retention system
Mar 18, 2026
There's a customer in your list right now who was ready to buy again. You probably sent them the wrong email.
Mar 16, 2026
3 ways to track deliverability and 4 levers that actually move it.
Mar 13, 2026
More email revenue isn’t always a good thing. Here’s why smart brands watch this closely.
Mar 11, 2026
Your copy isn't the problem, clarity is. Here's what I learned from lululemon's Head of Copywriting
Mar 9, 2026
Mailbox providers track metrics we'll never see. Feed them the data that will improve your sender reputation with these emails...
Mar 6, 2026
The difference between premium and desperate? Design. This is how premium brands position promotions.
