Retention marketing newsletter focused on email/SMS/direct mail strategies for e-commerce brands.
Mar 18, 2026
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5 min read
There's a customer in your list right now who was ready to buy again. You probably sent them the wrong email.
Mar 16, 2026
6 min read
3 ways to track deliverability and 4 levers that actually move it.
Mar 13, 2026
4 min read
More email revenue isn’t always a good thing. Here’s why smart brands watch this closely.
Mar 11, 2026
Your copy isn't the problem, clarity is. Here's what I learned from lululemon's Head of Copywriting
Mar 9, 2026
Mailbox providers track metrics we'll never see. Feed them the data that will improve your sender reputation with these emails...
Mar 6, 2026
The difference between premium and desperate? Design. This is how premium brands position promotions.
Mar 4, 2026
Stop designing from scratch. Model what’s already working
Mar 2, 2026
Stop overthinking it. Follow these steps for high-converting email designs.
Feb 27, 2026
3 min read
How to use real buying behavior to increase second purchase rate (without data, not guesswork)
Feb 25, 2026
If you don’t know this number, you’re guessing at growth (even if email revenue looks strong).
Feb 23, 2026
Why we flagged a hidden problem on a “great” client call.
Feb 20, 2026
Some brands will lose 15–30% of sales in 2026 because of these Gmail updates, but you don't have to.
Feb 18, 2026
How inbox placement directly impacted this 8-figure account's revenue per send.
Feb 16, 2026
This free Klaviyo feature creates personalized emails in minutes by turning clicks into customer data.
Feb 13, 2026
If email feels overwhelming, this is the simplest way to focus on what actually drives revenue and retention.
Feb 11, 2026
You’re copying email tactics that weren’t built for your product
Feb 9, 2026
How smart DTC brands manage the February drop-off without burning margin.
Feb 6, 2026
How timing retention emails and SMS around real repurchase behavior changes revenue.
Feb 4, 2026
No extra tools needed. Just one overlooked chart hiding in plain sight.
Feb 2, 2026
Why small “Yes” moments drive more sales for DTC brands
Jan 30, 2026
2 min read
Most brands' emails are getting ignored because they don't use these...
Jan 28, 2026
Jan 26, 2026
It’s not more emails, it’s what happens in email #1.
Jan 23, 2026
Real DTC examples + a few tips you can use.
Jan 21, 2026
Get access to the exact dashboard we use to drive more sign-ups for 7 and 8-figure DTC brands inside.
