Retention marketing newsletter focused on email/SMS/direct mail strategies for e-commerce brands.
Jul 22, 2026
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2 min read
The email might be doing more for your email program than the one that made you money last week.
Jul 20, 2026
This one metric most brands ignore tells the truth about why your email program isn't working
Jul 17, 2026
3 things hiding in your marketing texts right now that are skyrocketing costs and impacting PPT (Profit Per Text)
Jul 15, 2026
You've seen DTC brands use this in flows. Here's the format most most are missing...
Jul 13, 2026
3 min read
Simple URL parameter trick that turns a new email format into a retention engine
Jun 19, 2026
Send emails that make your offers feel like a reward, not a red flag.
Jun 10, 2026
57% of 2024 holiday traffic was bots, here's how it's killing your email results (and what you can do about it)
Jun 8, 2026
Fake emails from your brand that destroy your sender reputation, your revenue, and your customer trust.
Jun 5, 2026
Most brands are optimizing for the wrong thing. Here's how you build a high-intent email list
Jun 4, 2026
Our clients' email list was killing their email revenue, and we didn't have a solution, until this...
May 31, 2026
4 min read
Stop sending people somewhere. Start converting them inside your emails.
May 20, 2026
The single post-purchase mistake strangling the lifeblood of online business, trust..
May 18, 2026
1 min read
A $6.5M family brand found that scrappy, authentic content outperformed their polished creative every time. Here's what they did instead.
May 15, 2026
A scroll-stopping re-send strategy you can swipe today
May 13, 2026
Looking at email revenue alone is not enough. THIS is the calculation top DTC brands use to scale profitably.
May 11, 2026
Growing your email list is important, but the metric you're looking at might be slowly destroying your email revenue.
May 8, 2026
The flow small DTC brands ignore that can reactivate unengaged email profiles on autopilot.
May 6, 2026
This one simple dashboard tells you your DTC brands' highest converting email send days in minutes
May 4, 2026
Old Navy's retention flywheel that drives repeat purchases, inflates AOV, and protects margin at scale
May 1, 2026
One little footer link that lets fans take a break instead of leaving forever.
Apr 29, 2026
Three easy ways to scale email revenue with existing campaigns.
Apr 27, 2026
One email that accelerates LTV and trains inbox providers to put your emails first
Apr 24, 2026
Need some email inspo? Here are some recent emails worth swiping ⤵️
Apr 22, 2026
The "experiment email" framework that keeps customers engaged between purchases
Apr 20, 2026
The product isn't revolutionary. The positioning is.
