Hey, Anthony from The Retention Report here. I want you to think about someone specific.

A customer who bought from you maybe 6, 7, 8 weeks ago.

Liked the product. No complaints. No refund request. Just a normal, happy customer sitting quietly in your Klaviyo account.

And at some point in the last few weeks they were genuinely thinking about buying again. Maybe they were running low. Maybe they wanted to try something else from your range. Maybe they just had a good experience and you were top of mind.

They were warm. Ready. Easy.

And what did they get from you?

A campaign email. Same one that went to your whole list. A blog feature email, product highlight, or whatever you had scheduled that week.

Nothing wrong with that email on its own.

But for that customer, at that moment, it was just noise.

Because what they actually needed was something that spoke to them specifically. Based on what they bought, based on how much they bought, or based on how long ago they bought it.

And instead they got the same thing as the person who signed up to your list 3 years ago and has never purchased once.

There's a big difference between emailing your list and emailing the right person at the right time.

Most brands are really good at the first one.

Batch. Blast. Repeat.

And look, campaigns matter. I'm not telling you to stop sending them.

But campaigns are built for everyone. And your best customers aren't everyone.

The customer who bought 7 weeks ago and is quietly ready to come back deserves better than a sitewide sale email.

They deserve an email that basically says "hey, you're probably running low on this — here's an easy way to reorder."

Or "you bought X last time, a lot of people who bought that also love Y — thought you'd want to know."

Or even "you keep coming back anyway, have you thought about just subscribing and saving yourself the hassle?"

Those three things sound simple. And they are. But almost nobody is doing them consistently because nobody has the time to manually figure out who gets what and when.

It's not complicated. Relo looks at your order data, figures out buying patterns using AI and predictive analytics, then runs one of three flows automatically based on their profile data.

1️⃣ Replenishment: Timed to when that specific customer is likely running low based on what they bought.

2️⃣ Subscription converter: For the repeat buyers who clearly love your product but haven't made the jump to subscribe yet.

3️⃣ Cross-sell flow: Based on actual purchase data, not just whatever you feel like promoting this week.

All three running in the background. All three speaking to the customer based on where they actually are, not where you hope they are.

It plugs straight into Klaviyo so theres nothing to rebuild. You're just adding intelligence to what you already have.

Slumber — a CBN sleep brand — had been manually sending campaigns trying to convert one-time buyers into subscribers. Good team, real effort, but it was time consuming and the results were inconsistent.

Relo's subscription converter flow did it 3x better. Running completely in the background. Zero manual work.

14% uplift in subscriptions. 12x ROI. Became their top performing Klaviyo flow.

I said it in their case study and I'll say it here too —

"They're the best in the business when it comes to growing subscription programs."

That's not a batch and blast. That's the right message, to the right person, at the right time. Automatically.

Want to read the full case study? Read it here.

You worked hard to get that customer. You paid for them, earned their trust, delivered a good product.

The second purchase is the easiest one you'll ever get from them.

But only if you show up at the right moment with the right message.

A generic campaign isn't that.

Now, one note: If your account isn’t ready for a platform like Relo, you can set up Klaviyo’s predictive AI flow called their “Expected Date of Next Purchase“ flow, which some might call AI re-purchase junior to Relo’s AI, but still a fantastic, better-than-nothing option.

Alright, that's it for today.

If you want to know whether your current flows are actually doing this or just leaving that second purchase to chance — hit reply. I'll take a look.

— Anthony

P.S. If you want to see what Relo does in more detail for your brand book a no-obligation demo here → reloapp.co